Problem on direct computation of a line integral

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Directly compute $\int_C \mathbf{F} \cdot d\mathbf{r}$ where $\mathbf{F}(x,y) = x y \ \mathbf{i} + \mathbf{j}$ and $C$ is the curve connecting $(0,0)$ to $(1,1)$ along $y=x^2$.