Because a function has constant value along a level curve, the directional derivative is zero in the direction tangent to the level curve.
We draw the level curve with the tangent vector at $(1,1)$.
The level curve is tangent to $-\bfi + \bfj$ at the point $(1,1)$. Hence $f$ does not change in the direction of $-\bfi +\bfj$, and the directional derivative $$D_{(-\bfi + \bfj)} f = 0.$$